BRANDING, MARKETING & PLACEMAKING STRATEGY FOR COUNTY ROAD E CORRIDOR

The City of White Bear Lake, Minnesota in partnership with the Cities of Vadnais Heights and Gem Lake, Minnesota (hereafter referred to collectively as “project partners”), seek professional services to establish a brand identity, marketing and placemaking strategy for the County Road E Corridor, building on the momentum generated by the County Road E Corridor Action Plan process in Fall 2022. 

The results of the project will inform both individual and collective action among the County Road E Corridor communities. The strategies will have a consumer focus to enhance the perception of the corridor and attract residents and visitors to the businesses within it.

The final product must include specific, measurable and actionable strategic plans that inform the work of future collaborative efforts between the communities both in the near term and future.  Specifically:

• Identify a brand identity that is grounded in its current strengths but aspirational in the potential vibrancy of the corridor to include brand guidelines and logo
• A marketing plan to leverage the brand identity
• Placemaking strategy and guidelines to align with brand identity